MAHIMA KUKREJA
Senior Creative Director
Cannes Lions See It Be It, 2025, Spikes Asia Digital Craft Jury, 2025, D&AD Young Blood Jury. One Show showcase.
Kyoorius & Effies winner

Mahima Kukreja is a Senior Creative Director and has spent more than 13+ years in the industry doing what she loves best - bringing ideas to life and having fun doing it.
When working on a brief, she finds the truth, and then finds the right execution for it. Not one to put herself into a box, she loves working across mediums to make the idea shine. Sometimes that’s a digital film, and sometimes that's a social-first campaign that leverages tech and AI, allowing brands to tell a unique story to each consumer.
She’s worked in agencies like Ogilvy, DDB, and Monks, on some of the biggest brands out there like Tata, Amazon, Mondelez, KFC, HBO, and more.
She is a part of the Cannes Lions See It Be It programme 2025, where she was selected from over 1650 applicants from 60+ countries. She’s Spikes Asia Jury 2025 for Digital Craft, Social & Influencer, and has also served in the D&AD jury in the past. She has had her work featured in One Show Asia showcase, which has also won her the prestigious Effies. She’s won multiple Kyoorius awards which are the most prestigious Indian awards. She was featured in the Forbes 2019 Women-Trailblazers, Twitter's #PowerOf18 campaign, and in Cosmopolitan's Oprah Winfrey issue.
Some of my other work can also be found on my Behance at https://www.behance.net/mahimakukreja
CADBURY'S
FRIENDSHIP DAY CAMPAIGN
FACEBOOK X CADBURY #HeartTheHate
Awards:
One Show Asia Showcase 2020 in Public Service & CSR
1 Blue Elephant Kyoorius 2020
3 Baby Elephant Kyoorius 2020
1 Silver Effie 2020
+ more
The Purple heart campaign has overall delivered 352 million impressions, 52.6 million views and 25 million engagement/1.7 million clicks. Highest growth was noted especially at INR 20 & 40 priced SKUs in the last 3 years.
The campaign drove solid engagement on Facebook and Instagram. The YouTube masthead triggered 57 million views with a 38% V.T.R. higher than the industry benchmark of 30%. Conversations were recorded at 36.3k which is 6x the average of any other campaign done by the brand in the last one-year. Influencers propelled reach, creating 11.6k conversations and 16.7 million views. Twitter engagement rate soared at 16%. Bangtan Boy Band of South Korea’s fans discovered and endorsed the campaign, giving it's message global recognition.
Brand relevance and distinctiveness both rose by 2% each. Consideration and frequency of purchase rose by 3% each. The brand’s growth rate rose from 15.1 to 22.3%.
Tata Tea PremiumLohri AI Campaign #VaddiKhushiyonDeTappe
Awards:
E4M Indian Digital Marketing Awards 2023 - 2 Silver, 1 Bronze
Maddies Awards 2023 - 2 Silver, 1 Bronze
Indian Marketing Awards 2024 - 1 Gold, 1 Bronze
ASSOCHAM - 1 Gold
Cadbury Dairy Milk - Aliens
Tastes more chocolatey campaign
Released in 15 countries; including Canada, South Africa, Egypt, Saudi Arabia, UAE, Pakistan, and some countries in South East Asia.
CADBURY
CRISPELLO LAUNCH
CADBURY DARK MILK LAUNCH
Chocolate for grown-ups
Tata Tea PremiumIndependence Day AI innovation
#DeshKeDhaage
CADBURY CELEBRATIONS CAMPAIGN#BadiFamilyBadiDiwali
Award:
1 Baby Elephant Kyoorius 2020
TATA COFFEE GRAND
An ASMR journey from coffee plantation to you
#ShikShikShik
CADBURY DAIRY MILK
Surajchand ki Diwali
BoAT FILM WITH TECH Ft. Rashmika Mandanna
#DanceThroughLife
SUNFEAST BISCUITS
MOM'S MAGIC
HBO's Radio Campaign
REPEAT TELECASTS
CADBURY GEMS SURPRISE
TATA TEA GOLD
#BanglarNokshaPujo
Awards:
E4M Indian Digital Marketing Awards 2024 - Gold for Best Use of Generative Content